About Us

Polina Magiy is  UK based  footwear designer with Russian heritage. She has mastered shoe-making at the prestigious London College of Fashion, graduating in 2012 with a First Class Honors Degree.

Before setting up her footwear label in 2017, she has trained for some of the most high-profile names in the industry including Jonathan Kelsey, Aruna Seth, Alexander McQueen and Finsk, she honed her skills further by collaborating with Russian Fashion Ateliers, as well as helping set up and launch new start up brands.

Polina launched her footwear label with the aim to create footwear she always wanted to wear and could never find. “I embarked on a mission to create shoes that were beautifully crafted, elegant yet with a touch of fun. I knew I wanted them to be show-stoppers, so people would notice them straight away.” Polina Always dreamt of designing shoes since she was a little girl. Went on to study shoe design at the famous cordwainers.


She laboriously creates these details but believes that there should be no compromise to comfort. Going about your day in one of her creations is akin to walking on feathers which is why after great research and working with specialist she has created the double cushion padding to give your feet the support it deserves.She mixes bold colours and textures to create unforgettable footwear that are surely going to turn heads around.

Polina’s inspirations come from her passion for traveling and her passion for colour.

All Polina Magiy’s shoes are beautifully handcrafted in an artisan factory in Italy and Portugal, where Polina herself handpicks only the best quality leathers, textile fixtures materials. Each shoe is carefully assembled by highly qualified workers in an artisan workshop.


PM launched the brand in 2017 with instant classics like the Eva that soon became a must have in every fashion forward girl’s wardrobe. Her collection soon expanded in Fashion centres such as London, New York and Moscow. She consults with her customers and takes one on one feedback to implement improvement with the very next collection in her strive for excellence.

Polina designs for free spirited women, who have a big sense of individuality and identity, who love taking risk and are not afraid to stand out from the crowd.